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No burn, no foam, no fluoride. This is what toothpaste should be.
Fygg's unique formula nourishes and protects the oral microbiome, while remineralizing and whitening teeth with the only hydroxyapatite approved for use in Europe.
Shop Pro-Strength
Our professional strength formula for sensitivity, whitening, and cavities prevention and reversal.
Shop Adult
Formulated with the radical notion that toothpaste shouldn't disinfect the mouth.
Shop Kids
The same formula, same efficacy and strength, but with kid-friendly flavors. Loved by "kids" ages 0 - 101.
No burn, no foam, no fluoride. This is what toothpaste should be.
Our first-of-its-kind formula uses hydroxyapatite to strengthen and protect teeth, without the harsh foams and damaging essential oils found in other "natural" toothpastes. The result? Strong, naturally whiter teeth, and a healthier oral microbiome.
Clinically as effective as fluoride. No toxic side effects.
From essential oils to fluoride to foam, even "natural" toothpastes can harm the oral microbiome. So, our dentists decided to formulate their own.
Reviews
My mouth feels AMAZING and great after taste. I didn't realize how much my other toothpaste was the cause of my dry mouth and sensitivity!